As you probably know, the 4 C’s are important when looking at diamonds. But did you know that two diamonds with the same diamond grade can still look completely different? We focus on what the diamond looks like, which, to us, is all that matters. We believe you must see a diamond in-person to know it's the right diamond for you - because again, no two diamonds will look the same, even if they have the same specifications/diamond grade on paper.
Check out these two diamonds...cover the one on the right with your hand. The one on the left looks pretty, right? Now, look at the one on the right in comparison. The one on the right is clearly more beautiful than the one on the left, even though they are the same diamond grade. Two diamonds with the same report can look completely different. Beauty is in the eye of the beholder, which is why we firmly believe you must see a diamond in person to choose if it is the right one for you.
In our opinion, just because a diamond is lower on the color and clarity scale doesn’t necessarily mean it’s inferior to one that is higher on the scale. While a diamond report or grade will provide the rarity of a diamond, rarity does not always equate to beauty. In other words, color is a rarity factor, not a beauty factor.
A lot of diamond imperfections are only visible under a microscope or with specialized equipment, which means that in your piece of jewelry, you may not be able to tell if you chose the diamond that was more beautiful just because of a grade! When it comes to our Lakeshore Diamonds, the most important thing is how a diamond looks, and diamonds of all color and clarities can be beautiful.
We choose every diamond by a hand-selection process. Jeff will sometimes look at over 25 diamonds, before choosing only one of them to carry in the store. He attends the top jewelry shows (approximately 7-8x per year, 5 days at a time) to handpick the best of the best diamonds for our store. From there, the diamonds are cut with our signature Lakeshore cut, meaning they have approximately double the number of facets as a classic cut diamond. Double the amount of facets means double the amount of brilliance and sparkle.
We encourage our customers to see the beauty of the diamonds themselves, rather than solely relying on what a report says. Seeing a diamond (and its grade) on a computer screen does not guarantee you will get the best diamond for your budget, no matter what the report says. We guarantee that you will see the unique sparkle and brilliance in all our Lakeshore Diamonds.