Our Store

The story's about us. The focus is on you.

Take a tour of our store below.


Wayne and Beth's enthusiasm for the jewelry business is embraced by the next generation of Guntzvillers: their son, Jeff who is the General Manager and runs day to day operations, and daughter Julie who is the Inventory Manager. Both join their parents in the store, where they and the rest of the staff strive daily to fulfill their mission: 
To provide the Ultimate Jewelry Experience for every Miner's North customer.
Our top-notch sales and creative teams have earned, through their integrity, professionalism and expertise, the most precious gift customers can give: their trust.  
Several long-time employees have grown with the store through changes reflecting shifts in the retail jewelry industry.  What hasn't changed is Miner's North's commitment to customer service excellence. On staff are:
  • Two graduate gemologists
  • Two goldsmiths
  • A certified appraiser and designer
  • Six customer service and sales representatives

Polishing our Skills

Miner's North wants you to benefit from trends and innovations in the jewelry trade. The Guntzviller's sponsor ongoing education for their employees, bringing the industry's most revered consultants to Traverse City or sending employees to national seminars on customer service and craftsmanship.  

Our Short and Sweet Story

Beth's parents owned a jewelry store in suburban Detroit, where she worked as a young adult. Wayne grew up on his family's farm and was always a rockhound.  The two met in northern Michigan and found mutual love: for each other and the jewelry business.
In 1975, they opened a rock shop, which carried the Petoskey stones, greenstones and copper Wayne found, as well as lapidary equipment for fellow rockhounds and the era's ever-popular macrame cord and wooden beads.  Two years later, they relocated the store to the heart of downtown and added gold charms and chains and, finally, diamonds. They moved the store again almost 20 years later, to expand their retail space.
Today, Wayne, Beth, and Jeff are proud to call Miner's North northern Michigan's most progressive jewelry stores.  The growth of the business is the result of the vision, expertise and dedication of everyone at Miner's North.